16th April 2026 


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"UNLOCK THE POWER OF INFLUENCE"

KEY METRICS AND VALUATION ESTIMATES FOR MUMBAI

Mumbai continues to strengthen its position as one of India’s most important hubs for influencer marketing, content creation and brand collaborations. With the rapid expansion of India’s digital economy and the rise of creator-led campaigns, the city has become a natural choice for hosting The Influence Exchange Confex & Awards – 7th Edition. Brands across sectors are investing more heavily in influencer-driven strategies as they see stronger credibility, improved audience reach and better campaign measurability.


The global influencer marketing industry, valued at over $21 billion in 2023 and expected to cross $24 billion soon, mirrors the momentum seen in India’s own creator economy. Mumbai stands at the center of this growth. As India’s largest media and advertising market, the city attracts a major share of brand budgets, with a significant portion now being allocated to influencer partnerships. Marketing reports indicate that a strong majority of Indian brands have consistently increased allocations for creator-led initiatives, driven by higher ROI and improved customer trust


Mumbai’s digital ecosystem is exceptionally vibrant, shaped by high smartphone penetration, massive social media adoption and the presence of leading creator communities across YouTube, Instagram and short-video platforms. Research shows that Indian audiences heavily rely on social platforms for product discovery, with Instagram and YouTube being key drivers of purchase decisions. Micro- and nano-creators in Mumbai, who often deliver higher engagement and deeper audience connection, are becoming central to brand strategies—especially as performance-focused and content-commerce models gain traction

MUMBAI: A HUB FOR CREATIVITY, COMMERCE & DIGITAL GROWTH

Mumbai’s reputation as India’s business capital and a driving force in digital transformation makes it a natural host for The Influence Exchange Confex & Awards – 7th Edition. The city’s fast-growing creator economy, backed by strong brand investments and an audience that lives and breathes digital content, has pushed influencer marketing into a high-impact space. As the global market inches toward the $24 billion mark, Mumbai stands out as a key contributor to India’s share of this momentum, offering endless pathways for innovation, creativity and collaboration.

WHERE CULTURAL DEPTH MEETS DIGITAL INNOVATION

Mumbai is a melting pot of cultures, languages and lifestyles—and this diversity fuels its creator landscape. The city’s digital community thrives on a mix of storytelling styles, regional flavours and modern formats. Robust mobile usage and strong social media penetration have strengthened platforms like Instagram, YouTube and short-video apps, each shaping how consumers discover new products. Micro-creators, who often deliver notably higher engagement due to their close-knit audiences, continue to influence purchasing behaviour and brand loyalty. With video becoming the preferred content format across India, Mumbai’s creators are setting the tone for what’s next.

INDIA’S EXPANDING MARKETING ECOSYSTEM

India’s marketing industry is seeing rapid digital acceleration and Mumbai sits at its centre. With brands across sectors allocating greater budgets to influencer marketing—and many planning to increase this further—the shift toward creator-led strategies has become undeniable. Brands are now pairing creativity with data, MarTech and AdTech tools to build more personalised, measurable campaigns. Mumbai’s mix of established agencies, production houses and young digital startups creates an environment where experimentation and scale can coexist, strengthening the city’s role in shaping national marketing benchmarks.

A PLATFORM DESIGNED FOR LEARNING, COLLABORATION & GROWTH

The Influence Exchange Confex & Awards aims to tap into Mumbai’s dynamic energy by bringing together creators, brands, agencies and technology innovators under one roof. This edition will serve as a space to exchange ideas, showcase new approaches and recognise standout contributions in the influencer marketing industry. Mumbai’s ability to connect creativity with commerce makes it a meaningful destination for understanding future trends and strengthening the influencer ecosystem

WHOM WILL YOU MEET?

Leading Brands, Influencers, retailers, marketing professionals, advertising and marketing agencies, CMO, CDO, social media directors, Influencer marketing specialist, etc.

Nano-Influencers

These are influencers that have a following ranging from 25k to 50k.

Micro-Influencers

These are the influencers with followers in the range of 50K to 100k.

Macro-Influencers

These are the influencers with followers in the range of 50K to 100k.

Mega/Celeb-Influencers

These are the influencers with more than 500k followers.

WHAT’S IN IT FOR YOU? FOR BRANDS

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Stand Out as a Sponsor

Showcase your brand at one of India’s most respected influencer marketing platforms. Sponsoring at the 7th Edition in Mumbai puts you directly in front of top creators, senior marketers, agencies and decisionmakers—boosting visibility and establishing your brand as an industry leader.

Move beyond one-off campaigns. Discover how authentic collaborations, consistent storytelling and audience-focused content can turn influencers and customers into long-term brand advocates.

Explore fresh ideas, new formats and creator-driven strategies that can take your brand’s growth to the next level. Understand how influencer-led storytelling can increase engagement, build trust and keep your audience connected in today’s content-first world.

Use influencers strategically—from awareness to conversion—to create meaningful touchpoints that guide audiences toward action. Craft campaigns that are not only creative but also performance-led.

Gain clarity on finding creators who genuinely align with your brand values. Learn how to set campaign goals, define KPIs and measure performance to achieve strong, measurable ROI.

Connect with technology partners offering analytics platforms, creator tools and campaign solutions that help you scale smarter. Equip your team to track success and optimise results with ease.

PLATFORM POPULARITY IN MUMBAI : UNDERSTANDING CONSUMER BEHAVIOUR

Instagram: The Creative Powerhouse

Instagram remains the most influential platform for brands and creators in Mumbai. From Reels to Stories to carousel posts, the platform’s visual and interactive features make it ideal for impactful storytelling. Its broad audience base and trend-driven environment keep it central to most campaign strategies.

YouTube: The Home of Long-Form Influence

YouTube continues to dominate long-form content consumption in India, with viewers relying on it for reviews, tutorials, entertainment and deep-dive storytelling. Mumbai’s creators use the platform to build stronger trust and long-term audience connections, making it an essential part of any integrated campaign.

Snapchat: Growing Among Younger Audiences

Snapchat holds a significant presence among Gen Z users in Mumbai. Its AR filters, quirky formats and real-time content appeal to youth-focused brands looking to build relatability and cultural relevance in a fast, conversational way.

Emerging Platforms: The New Wave

Short-video platforms and emerging apps continue to gain traction across the city. Homegrown short-video apps and even conversational platforms like Twitter are seeing rising adoption for trend-based content, real-time updates and high-engagement micro-moments. These platforms are shaping a more experimental and spontaneous era of influencer marketing.

FOR MARKETING AGENCIES & TECH PARTNERS

Build High-Value Partnerships

Position your agency or tech brand at the core of India’s creator ecosystem. Form meaningful alliances with brands, creators and fellow innovators through curated networking zones and exclusive meetups.

Stay Ahead of Industry Shifts

Get first-hand insights into upcoming trends, new content formats, measurement frameworks and evolving audience behaviours. Use these learnings to elevate your campaigns and differentiate your offerings.

Address Real-World Industry Challenges

Exchange ideas with experts on regulations, performance measurement, creator transparency and campaign scalability. Walk away with actionable solutions that strengthen your role as a trusted partner in influencer marketing.

LIST OF TARGET AUDIENCES:

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  • Directors and Heads from Marketing Departments
  • Directors and Heads from Advertising Departments
  • Directors and Heads from Branding 9 Departments
  • Directors and Heads from Branding 9 Departments
  • Directors and Heads from Influencer 11 Marketing Departments
  • Professionals Involved in Influencer Campaign Management
  • Digital Marketing Professionals
  • Communication Directors
  • Public Relations Practitioners
  • Content Creators and Content Marketing Heads
  • Directors and Heads from Customer Experience Departments
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Front Left

FOR INFLUENCERS & CREATORS

Unlock Bigger Brand Collaborations

Meet leading brands and agencies actively looking to work with creators. Boost your visibility, expand your partnerships and access opportunities that elevate both your reach and earnings

Grow With the Creator Economy

Stay updated on shifts in content trends, audience habits and emerging monetisation avenues. Learn strategies to keep your content relevant, engaging and future-ready.

Build Stronger Communities

Discover new ways to nurture loyalty and connection. Learn how to turn casual followers into active supporters who trust your voice and value your content.

Strengthen Your Brand Partnerships

Gain insights into pitching, negotiating and delivering campaigns that reflect your authenticity while meeting brand expectations —leading to long-term, impactful collaborations.

Expand Your Network

Connect with fellow creators, industry leaders, marketers and platform experts. These relationships can open doors to collaboration, growth and creative opportunities.

Shape the Future of Influencer Marketing

Position yourself as a forward-thinking creator. Understand the direction the industry is moving in and make your mark as someone who leads with insight, authenticity and innovation. This Mumbai edition is your chance to learn, connect, collaborate and elevate your influence in one of the world’s fastest-growing creator markets. Step in—and transform the way you engage, create and lead.

WHY SPONSOR ?

Amplify Your Presence in India’s Marketing Capital

Mumbai’s vibrant business ecosystem offers the perfect stage to elevate your brand. With extensive visibility across digital promotions, event branding and on-ground collateral, your presence will be front and center for every delegate walking through the door.

Command the Spotlight with Speaking Opportunities

Share your expertise with a room full of decision-makers who are shaping the future of marketing and creator-led growth. Take the stage to present fresh perspectives, industry learnings and innovative solutions that resonate with brands and creators alike.

Meaningful 1-on-1 Business Conversations

Go beyond traditional networking with guaranteed, pre-scheduled meetings tailored specifically to your solutions. These focused conversations with senior marketing leaders ensure stronger connections, higher intent and real business potential.

Network with Mumbai’s Brightest Minds

Engage with an exclusive audience—CMOs, digital strategists, brand leaders, creators and growth pioneers from top companies across India. Whether it’s structured sessions or informal interactions, the event offers countless opportunities to build relationships that truly matter.

A SPONSORSHIP EXPERIENCE DESIGNED FOR IMPACT

  • Showcase Zone : Highlight your offerings at premium booths built to attract and engage the right audience.
  • Award Partnership : Associate your brand with excellence by sponsoring an award category, earning prominent recognition during the ceremony.
  • Panel Presence : Contribute your voice to high-energy discussions that set the direction for MarTech, AdTech and influencer marketing in 2026.

LEAD THE CONVERSATION. SHAPE THE FUTURE.

Sponsoring our Mumbai edition positions you not just as a participant, but as a driving force behind the next wave of marketing innovation—creating visibility, credibility and long-term impact.

SERIES SPONSOR

Influence Exchange Confex Award 2026

MARKETEER AWARD CATEGORIES:

INFLUENCER AWARD CATEGORIES: